Category: direct relationships with producers

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Overcoming Logistical Hurdles to Strengthening Direct Trade Relationships

Direct trade establishes direct, mutually beneficial relationships between roasters and producers, cutting out all or some of the middlemen usually involved in the coffee supply chain. When executed correctly, it benefits roasters, producers, and consumers.  However, while many direct trade relationships find success, the transport and logistical hurdles involved in moving coffee from farm to […]